Amped Bodyboarding Magazine is the flagship project dedicated to showcasing Ireland as one of the world’s top bodyboarding destinations. The approach to the branding was to create a relatively bold and simple marque that represents the capital ‘A’ of the name, the crossbar however has been developed with the negative space representing the ‘wake’ created by a boadyboarder whilst ‘dropping in and trimming’.
The focus of the internal layout was simplicity and an atmosphere of light and adventure. By combining a strong underlying grid and plenty of white space, the viewer is not distracted from the content by superfluous decoration. Internal photographs copyright of respective owners.
