McKay Skatedecks are a custom skateboard manufacturer. Having gained a hardcore cult following, they turned to Twinbrush to create and develop their brand identity and accompanying graphics for use on their products and apparel.
The marque consists of both the ‘M’ and ‘K’ initials of the company name, combined with the simplified shape of a skateboard deck in the middle. It was important that the mark be both descriptive yet somewhat ambiguous, allowing for wider development and application of accompanying graphics, without diluting or conflicting with the McKay master logo.
