The Sandwich Company is part and parcel of the fabric of Derry City. Established in 1991 it has long been one of the go-to coffee shops in Ireland’s North West. Tasked with refreshing the company’s visual identity, it was crucial that the outcome did not alienate existing customers, or harm the long standing trust that has been built up over the years.
The final design consists of a serif logotype that reflects the original identity but adds a modern touch and more timeless feel. The black and white elements of the original palette were retained, allowing the new identity to be rolled out bit by bit in a organic manner whilst still being recognisable to customers.
