Vital magazine is a monthly publication dedicated to the world of female fitness. It’s contents cover everything from interviews with top athletes and competition fighters, supplement and nutrition guides through to reviews on equipment and advice on workout routines.
Tasked with full art direction and creation of the covers design and internal magazine spread design, the goal was to create a layout that made it simple to express and absorb the information yet retain a high visual impact. A monochromatic colour scheme was developed for the covers in order to break the cliche and mold of using specific colours to market towards a female audience; an athlete is neither a man nor a woman, an athlete is just that….an athlete.
